{"id":327,"date":"2013-03-08T19:52:36","date_gmt":"2013-03-08T18:52:36","guid":{"rendered":"https:\/\/josedelgado.net\/?p=327"},"modified":"2019-06-27T19:54:22","modified_gmt":"2019-06-27T17:54:22","slug":"como-sera-el-profesional-de-marketing-del-futuro","status":"publish","type":"post","link":"https:\/\/josedelgado.net\/va\/como-sera-el-profesional-de-marketing-del-futuro\/","title":{"rendered":"C\u00f3mo ser\u00e1 el profesional de marketing del futuro"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La pregunta de c\u00f3mo ser\u00e1 el profesional de marketing del futuro ha sido planteada en Foxize School, una escuela de negocios, entre sus propios profesionales y se han obtenido respuestas muy interesantes, cuyas conclusiones se han publicado en un informe, que detallaremos a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las respuestas de los profesionales m\u00e1s destacados son las siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ezquiel Trivi\u00f1o (Wikreate, DDB, CdC)<\/strong>, comenta que la caracter\u00edstica m\u00e1s importante para un profesional de marketing del futuro (y del presente) es \u201cla&nbsp;<strong>capacidad de aprender y desaprender<\/strong>. En un escenario de baja velocidad y escaso cambio, el conocimiento y la experiencia en un sector o en una disciplina era un valor importante. En el escenario actual, y a\u00fan m\u00e1s en el que se prev\u00e9 en el futuro, de alt\u00edsima velocidad y cambios vertiginosos en los mercados, las actitudes de los consumidores y sus relaciones con las marcas y productos,&nbsp;<strong>la capacidad de adaptarse con rapidez a esos cambios ser\u00e1 la que marque la diferencia entre supervivencia y extinci\u00f3n\u201d.<\/strong><\/li><li><strong>Daniel Solana<\/strong>&nbsp;(Double You), apunta valores como la formaci\u00f3n, la intuici\u00f3n, la creatividad, adem\u00e1s de, en definitiva,&nbsp;<strong>capacidad de \u201cgestionar lo complejo\u201d<\/strong>.<\/li><li><strong>Charo Mengual<\/strong>&nbsp;(Telef\u00f3nica) apunta otros tambi\u00e9n interesantes, como la&nbsp;<strong>permeabilidad \u201ca las nuevas culturas<\/strong>, ya que hoy hay que trabajar con y para mercados emergentes como Asia, Oriente Medio y Am\u00e9rica Latina\u201d.<\/li><li><strong>Albert Pujadas (Tecnocampus)<\/strong>&nbsp;pasa por aspectos ya detallados, pero abre con un elemento imprescindible:&nbsp;<strong>la capacidad financiera<\/strong>, \u201centender la base econ\u00f3mica entre nuestros clientes, nuestra marca, el producto o servicio que entregamos y todo lo que nos permite funcionar. El concepto de \u201cValor de Vida de un Cliente\u201d,&nbsp;<strong>cu\u00e1nto puedo invertir para captar un cliente, el coste de retenerlo,<\/strong>&nbsp;tienen que entrar definitivamente en el diccionario habitual del profesional de marketing del futuro\u201d.<\/li><li><strong>Georgia Taglietti<\/strong>, a\u00f1ade la&nbsp;<strong>necesidad del ingrediente digital<\/strong>, ya que \u201cpor la sustancia que forma sus canales principales de difusi\u00f3n, Internet ser\u00e1 seguramente el canal primario para el marketing con fines globales\u201d.<\/li><li><strong>Fernando Polo<\/strong>&nbsp;(Territorio Creativo), continua comentado que \u201c<strong>Internet nos obliga a trabajar con transparencia<\/strong>. Tener un buen producto ser\u00e1 condici\u00f3n&nbsp;<em>sine qua non<\/em>, porque se pilla antes al mentiroso que al cojo, pero no ser\u00e1 suficiente. El marketing seguir\u00e1 incluyendo la comunicaci\u00f3n, la vinculaci\u00f3n, el desarrollo de producto y por todo ello, asistiremos (ya se est\u00e1 produciendo) a un trasvase de publicidad hacia el&nbsp;<em>engagement<\/em>. La vinculaci\u00f3n es la nueva publicidad &nbsp;y<strong>&nbsp;la relaci\u00f3n con el cliente, cuyos h\u00e1bitos tecnol\u00f3gicos le han transformado en un animal supersocial e hiperconectado, se producir\u00e1 de forma natural en Internet\u201d.<\/strong><\/li><li><strong>Emilio Fern\u00e1ndez Lastra<\/strong>, apunta que los cambios que se est\u00e1n produciendo y que ya se han comentado anteriormente obligan al profesional de marketing del futuro a ser \u201c<strong>un peque\u00f1o gestor de sus cuentas de resultados, a\u00fan en mayor medida de lo que ya lo es.<\/strong>\u201c<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como vemos muchas ideas y todas en la misma direcci\u00f3n y desde luego como se puede observar&nbsp;<strong>cada vez resulta m\u00e1s dif\u00edcil definir la l\u00ednea del online y el offline en los negocios<\/strong>, y para un profesional de marketing ya ha empezado el ma\u00f1ana y la l\u00ednea ha desaparecido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Referencias:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Imagen www.pcwebsite.net<\/em><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La pregunta de c\u00f3mo ser\u00e1 el profesional de marketing del futuro ha sido planteada en Foxize School, una escuela de negocios, entre sus propios profesionales y se han obtenido respuestas muy interesantes, cuyas conclusiones se han publicado en un informe, que detallaremos a continuaci\u00f3n. Algunas de las respuestas de los profesionales m\u00e1s destacados son las siguientes: Ezquiel Trivi\u00f1o (Wikreate, DDB, CdC), comenta que la caracter\u00edstica m\u00e1s importante para un profesional de marketing del futuro (y del presente) es \u201cla&nbsp;capacidad de aprender y desaprender. En un escenario de baja velocidad y escaso cambio, el conocimiento y la experiencia en un sector &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"C\u00f3mo ser\u00e1 el profesional de marketing del futuro\" class=\"read-more button\" href=\"https:\/\/josedelgado.net\/va\/como-sera-el-profesional-de-marketing-del-futuro\/#more-327\" aria-label=\"Read more about C\u00f3mo ser\u00e1 el profesional de marketing del futuro\">Leer m\u00e1s \/ Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":1,"featured_media":328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[22],"tags":[38,39],"class_list":["post-327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_digital","tag-marketing-futuro","tag-profesional-marketing","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"va","enabled_languages":["es","va"],"languages":{"es":{"title":true,"content":true,"excerpt":false},"va":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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