{"id":448,"date":"2012-04-15T12:00:23","date_gmt":"2012-04-15T10:00:23","guid":{"rendered":"https:\/\/josedelgado.net\/?p=448"},"modified":"2019-06-29T12:13:13","modified_gmt":"2019-06-29T10:13:13","slug":"que-es-seo","status":"publish","type":"post","link":"https:\/\/josedelgado.net\/va\/que-es-seo\/","title":{"rendered":"\u00bfQu\u00e9 es SEO?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Una buena definici\u00f3n de SEO (Search Engine Optimization) es la que Fernando Macia y Javier Gosende escriben en su libro Marketing online \u201cLas estrategias de optimizaci\u00f3n para buscadores tambi\u00e9n se denominan com\u00fanmente<strong>&nbsp;SEO<\/strong>, y tienen por objetivo lograr y mantener a largo plazo, para un sitio Web concreto, los primeros puestos en los resultados que se obtienen en los buscadores m\u00e1s usados por sus usuarios o clientes potenciales, cuando estos introducen en dichos buscadores frases de b\u00fasqueda relacionadas con las informaciones, actividades, productos o servicios que dicho sitio Web ofrece\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO tambi\u00e9n es conocido como&nbsp;<strong>Posicionamiento Org\u00e1nico<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como vemos,&nbsp;<strong>SEO<\/strong>&nbsp;<strong>son&nbsp;una serie de estrategias que van encaminadas a dar la m\u00e1xima visibilidad a nuestra web en los buscadores, es decir, obtener los primeros puestos en las b\u00fasquedas que resultan de inter\u00e9s para nuestro sitio web.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuanto mejor sea el posicionamiento org\u00e1nico de una web en el motor de b\u00fasqueda para una determinada b\u00fasqueda, mayor ser\u00e1 por lo tanto la posibilidad de que ese sitio sea visitado por un usuario que est\u00e1 realizando una b\u00fasqueda concreta sobre el tema que nos interesa para conseguir tr\u00e1fico para nuestra web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenemos que tener en cuenta que para conseguir nuestro objetivo lo primero ser\u00e1 conocer muy bien los m\u00e9todos de busqueda y posicionamiento que utilizan los motores de los buscadores m\u00e1s importantes, sobre todo Google. Adem\u00e1s estos motores de b\u00fasqueda realizan cambios, a menudo, de sus algoritmos y debemos estar muy atentos a los mismos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de un m\u00e9todo constructivo e incremental que debemos iniciarlo desde que nace nuestra web y que nunca debemos dejar de trabajar en ello, pues en caso contrario, de la misma forma que ganamos puestos en las b\u00fasquedas cuando trabajamos act\u00edvamente en SEO, seguro que los perderemos cuando dejemos de hacerlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El SEO consiste muchas veces en peque\u00f1as modificaciones del sitio web. Por separado estas peque\u00f1as modificaciones mejoran el posicionamiento en los motores de b\u00fasqueda de forma leve, pero si estas peque\u00f1as modificaciones se consideran de manera agregada o se combinan entre s\u00ed pueden suponer una gran mejora en los puestos ganados en&nbsp;los motores de b\u00fasqueda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una buena definici\u00f3n de SEO (Search Engine Optimization) es la que Fernando Macia y Javier Gosende escriben en su libro Marketing online \u201cLas estrategias de optimizaci\u00f3n para buscadores tambi\u00e9n se denominan com\u00fanmente&nbsp;SEO, y tienen por objetivo lograr y mantener a largo plazo, para un sitio Web concreto, los primeros puestos en los resultados que se obtienen en los buscadores m\u00e1s usados por sus usuarios o clientes potenciales, cuando estos introducen en dichos buscadores frases de b\u00fasqueda relacionadas con las informaciones, actividades, productos o servicios que dicho sitio Web ofrece\u201d. SEO tambi\u00e9n es conocido como&nbsp;Posicionamiento Org\u00e1nico. Como vemos,&nbsp;SEO&nbsp;son&nbsp;una serie de estrategias &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"\u00bfQu\u00e9 es SEO?\" class=\"read-more button\" href=\"https:\/\/josedelgado.net\/va\/que-es-seo\/#more-448\" aria-label=\"Read more about \u00bfQu\u00e9 es SEO?\">Leer m\u00e1s \/ Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":1,"featured_media":449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[22],"tags":[48],"class_list":["post-448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_digital","tag-seo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"va","enabled_languages":["es","va"],"languages":{"es":{"title":true,"content":true,"excerpt":false},"va":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es SEO? - Jos\u00e9 Delgado<\/title>\n<meta name=\"robots\" content=\"index, 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