{"id":451,"date":"2012-04-17T12:14:04","date_gmt":"2012-04-17T10:14:04","guid":{"rendered":"https:\/\/josedelgado.net\/?p=451"},"modified":"2019-06-29T12:17:14","modified_gmt":"2019-06-29T10:17:14","slug":"que-es-sem","status":"publish","type":"post","link":"https:\/\/josedelgado.net\/va\/que-es-sem\/","title":{"rendered":"\u00bfQu\u00e9 es SEM?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cuando estamos en el mundo del marketing digital, las siglas&nbsp;<strong>SEM (Search Engine Marketing)&nbsp;se refieren al uso de anuncios patrocinados en buscadores.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, las herramientas&nbsp;<strong>SEM se engloban dentro de las campa\u00f1as de pago por click<\/strong>, es decir, son anuncios o enlaces patrocinados que solo se paga la inversi\u00f3n cuando el cliente potencial hace click en el mismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, en la siguiente foto veremos la t\u00edpica pantalla resultado de una b\u00fasqueda de Google, en la cual podemos apreciar tres\u00a0zonas en pantalla. La secci\u00f3n de arriba y la secci\u00f3n de la derecha corresponden a SEM mientras que la secci\u00f3n central ser\u00eda, como vimos SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, los dos sistemas m\u00e1s utilizados, dependiendo del buscador son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>AdWords\u00a0, de Google<\/li><li>Overture\u00a0, de Yahoo y Bing<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La ventaja del SEM es que&nbsp;genera resultados inmediatos, tanto para aumentar el tr\u00e1fico como para generar registros y ventas.<\/strong>&nbsp;Es un servicio muy flexible y r\u00e1pido, con el que cualquier anunciante puede crear una campa\u00f1a y en menos de 20 minutos estar mostrando anuncios en los motores de b\u00fasqueda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es la principal diferencia con el SEO o posicionamiento org\u00e1nico, que como vimos son estrat\u00e9gias a m\u00e1s largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso s\u00ed, tampoco es una f\u00f3rmula m\u00e1gica que va a hacer que un negocie incremente sus ventas de la noche a la ma\u00f1ana. Para llegar a sacar el m\u00e1ximo rendimiento a una estrategia de SEM hay que optimizarla d\u00eda a d\u00eda.&nbsp; Por lo tanto SEM, aunque no tanto como SEO, requiere tambi\u00e9n, un trabajo constante para provocar los mejores resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta secci\u00f3n veremos con m\u00e1s detalle las estrategias SEO y SEM en los art\u00edculos siguientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando estamos en el mundo del marketing digital, las siglas&nbsp;SEM (Search Engine Marketing)&nbsp;se refieren al uso de anuncios patrocinados en buscadores. Por lo tanto, las herramientas&nbsp;SEM se engloban dentro de las campa\u00f1as de pago por click, es decir, son anuncios o enlaces patrocinados que solo se paga la inversi\u00f3n cuando el cliente potencial hace click en el mismo. A continuaci\u00f3n, en la siguiente foto veremos la t\u00edpica pantalla resultado de una b\u00fasqueda de Google, en la cual podemos apreciar tres\u00a0zonas en pantalla. La secci\u00f3n de arriba y la secci\u00f3n de la derecha corresponden a SEM mientras que la secci\u00f3n central &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"\u00bfQu\u00e9 es SEM?\" class=\"read-more button\" href=\"https:\/\/josedelgado.net\/va\/que-es-sem\/#more-451\" aria-label=\"Read more about \u00bfQu\u00e9 es SEM?\">Leer m\u00e1s \/ Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":1,"featured_media":452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[22],"tags":[45,48],"class_list":["post-451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_digital","tag-sem","tag-seo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"va","enabled_languages":["es","va"],"languages":{"es":{"title":true,"content":true,"excerpt":false},"va":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es SEM? 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Por lo tanto, las herramientas&nbsp;SEM se engloban dentro de las campa\u00f1as de pago por click, es decir, son anuncios o enlaces patrocinados que solo se paga la inversi\u00f3n cuando el cliente potencial hace click&hellip;","_links":{"self":[{"href":"https:\/\/josedelgado.net\/va\/wp-json\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/josedelgado.net\/va\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/josedelgado.net\/va\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/josedelgado.net\/va\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/josedelgado.net\/va\/wp-json\/wp\/v2\/comments?post=451"}],"version-history":[{"count":0,"href":"https:\/\/josedelgado.net\/va\/wp-json\/wp\/v2\/posts\/451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/josedelgado.net\/va\/wp-json\/wp\/v2\/media\/452"}],"wp:attachment":[{"href":"https:\/\/josedelgado.net\/va\/wp-json\/wp\/v2\/media?parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/josedelgado.net\/va\/wp-json\/wp\/v2\/categories?post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/josedelgado.net\/va\/wp-json\/wp\/v2\/tags?post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}