{"id":599,"date":"2012-04-01T11:03:17","date_gmt":"2012-04-01T09:03:17","guid":{"rendered":"https:\/\/josedelgado.net\/?p=599"},"modified":"2022-05-30T23:17:34","modified_gmt":"2022-05-30T21:17:34","slug":"relacion-blogueros-marcas-como-aportar-valor","status":"publish","type":"post","link":"https:\/\/josedelgado.net\/va\/relacion-blogueros-marcas-como-aportar-valor\/","title":{"rendered":"Relaci\u00f3n Blogueros \u2013 Marcas. C\u00f3mo aportar valor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Presente Bloguero-Marca<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el actual panorama de la Red se est\u00e1 produciendo, aunque de forma incipiente, una relaci\u00f3n de simbiosis entre los Blogueros y las Marcas. Esta relaci\u00f3n se basa en:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Los Blogueros necesitan contenidos para sus blogs.<\/li><li>Las Marcas necesitan que la gente hable de ellas, es decir, tener a su favor a los l\u00edderes de opini\u00f3n.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pero en estos momentos, todav\u00eda resulta dif\u00edcil la relaci\u00f3n entre ambos, pues no est\u00e1 normalizada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos Blogueros escriben sobre una Marca, pero suele ser porque han comprado productos de la misma y los han probado y detallan en sus blogs sus experiencias y opiniones personales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, normalmente un Bloguero suele decir lo bueno del producto que prueba, salvo que la experiencia con el producto sea negativa o mala y en este caso hace una mala cr\u00edtica sobre el producto que puede perjudicar considerablemente a la Marca, dependiendo del \u00edndice de popularidad del Bloguero en el contexto donde se mueve la Marca-producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Bloguero por lo general da una opini\u00f3n personal y subjetiva de su propia experiencia con la Marca, en base a sus experiencias con productos de la misma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Bloguero, que crea buenos contenidos y suele conseguir influir en sus seguidores deber\u00eda ser muy apreciado por la Marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las Marcas deber\u00edan cuidar a sus Blogueros igual o m\u00e1s que cuidan a sus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las acciones que deber\u00edan hacer las Marcas son sus Blogueros una muy interesante ser\u00eda que los Blogueros llegasen a conocer gente que trabaja en&nbsp;la Marca, jefes de producto, directores comerciales, jefes de producci\u00f3n, etc. para que se pudiera establecer un v\u00ednculo personal entre Bloguero-Marca. Esto estrecha mucho la relaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Debemos tener en cuenta que, generalmente, los Blogueros suelen tener su profesi\u00f3n, con independencia que sean grandes l\u00edderes de opini\u00f3n con Blogs importantes y muy visitados. Por lo tanto, las Marcas deber\u00edan tener en cuenta que, cuando realizan los eventos de presentaciones de productos, que suele ser entre semana, los Blogueros no pueden asistir. Con lo cual,&nbsp;las Marcas deber\u00edan mantener otro tipo de contactos con sus Blogueros m\u00e1s personalizados y adaptados a su condici\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Perspectiva de Futuro<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creo que las Marcas deben tener muy encuenta a los Blogueros e ir d\u00e1ndoles un trato personalizado y cercano, consiguiendo una mayor vinculaci\u00f3n a nivel personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta relaci\u00f3n Bloguero-Marca debe ser, adem\u00e1s,&nbsp;cada vez una relaci\u00f3n m\u00e1s profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, las Marcas deben crear sus redes de Blogs que aporten valor a las mismas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presente Bloguero-Marca En el actual panorama de la Red se est\u00e1 produciendo, aunque de forma incipiente, una relaci\u00f3n de simbiosis entre los Blogueros y las Marcas. Esta relaci\u00f3n se basa en: Los Blogueros necesitan contenidos para sus blogs. Las Marcas necesitan que la gente hable de ellas, es decir, tener a su favor a los l\u00edderes de opini\u00f3n. Pero en estos momentos, todav\u00eda resulta dif\u00edcil la relaci\u00f3n entre ambos, pues no est\u00e1 normalizada.&nbsp; Muchos Blogueros escriben sobre una Marca, pero suele ser porque han comprado productos de la misma y los han probado y detallan en sus blogs sus experiencias &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Relaci\u00f3n Blogueros \u2013 Marcas. C\u00f3mo aportar valor\" class=\"read-more button\" href=\"https:\/\/josedelgado.net\/va\/relacion-blogueros-marcas-como-aportar-valor\/#more-599\" aria-label=\"Read more about Relaci\u00f3n Blogueros \u2013 Marcas. C\u00f3mo aportar valor\">Leer m\u00e1s \/ Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":1,"featured_media":600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[22],"tags":[223],"class_list":["post-599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_digital","tag-relacion-bloguero-marca","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"va","enabled_languages":["es","va"],"languages":{"es":{"title":true,"content":true,"excerpt":false},"va":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relaci\u00f3n Blogueros \u2013 Marcas. 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Esta relaci\u00f3n se basa en: Los Blogueros necesitan contenidos para sus blogs. 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